Growth lead

Description

Growth Lead

Roundforest, one of the world's most impactful shopping recommendation companies, is searching for a talented Growth Lead to join our fast-moving team.

For the past decade, we've helped tens of millions of users make smarter shopping decisions worldwide - and now we’re building the next generation of experiences and systems that drive paid acquisition performance at scale.

This is a key strategic hire: the Growth Lead will be a person responsible for shaping both the user-facing acquisition experiences and the internal tools and automations that power them.

What makes Roundforest and this role unique?

At Roundforest:

• We value talent and grit above all else.
• We believe in sharing our success directly with our employees.
• We operate in agile, high-paced teams to drive innovation.
• We give our people full ownership to test, build, and scale ideas that drive real business impact.

As our Growth Lead, you’ll:

• Design, build, and scale high-performing paid acquisition funnels (from ad click to purchase) that drive measurable revenue impact.
• Strategize, execute, and experiment with new user experiences - quizzes, landing pages, and ad-to-page flows - to improve conversion and ROI.
• Develop and refine internal growth tools and automations, partnering with engineering and data to make our acquisition systems smarter and faster.
• Leverage data and insights to guide decision-making, applying a test-and-learn mindset to every stage of the funnel.
• Collaborate cross-functionally with design and performance teams to align creative, technology, and growth goals.
• Report directly to the COO and lead a growth team

Requirements

We’re looking for someone with a ׳hop margin׳ – an individual ready to take a leap in their career, step out of their comfort zone, and grow with us. Are you the one we're looking for?

•  4+ years of experience in growth marketing, paid acquisition, CRO, or a similar role.
• Strong understanding of paid media mechanics (Meta, Google Ads, etc.) and how to optimize for performance.
• Proven track record in creating or optimizing funnels, landing page experiences that drive measurable results.
• Analytical mindset - fluent in using data to guide decisions and experiments (GA4, Looker, Hotjar, etc.).
• Comfortable collaborating with developers, designers, and data teams; able to translate needs into clear specs.
• Hands-on and resourceful - you can test, build, or coordinate the building of what’s needed.

Advantages (not a must)

• Experience with marketing automation, API integrations, or no-code tools (Zapier, Webflow, Airtable, etc.).
• Familiarity with AI tools for creative testing or campaign optimization.
• Background in product management or technical marketing.
• Understanding of attribution models and tracking setups.
• Previous experience in e-commerce or performance-driven environments.

Persona 

•  You’re a builder at heart - curious, analytical, and never satisfied with “good enough.”
• You love understanding how people move through digital experiences and finding ways to make that journey faster, simpler, and more profitable.
• You’re comfortable switching between strategy and execution, and between creative thinking and technical detail.
• You thrive in fast-paced environments, you enjoy autonomy, and you care deeply about measurable results.